It does its best to present a clean slate. IA Writer presents a sparse look, forgoing formatting and almost all other settings to keep you focused at the task at hand: writing. Now that I'm using iA Writer, I am starting to leave my MacBook at home on these trips. I test out apps on the iPad and then use my MacBook to write about them. On the rare days where I leave my home and set out for my local bagelry to do some blogging, I usually tote my MacBook Pro along with my iPad. It's also available at the moment for only $1.99, down from its usual price of $4.99. 'I am convinced that a huge part of the writing experience goes back to its typographic magic,' says Reichenstein, 'which goes back to the font that makes it all possible.' You can slide between them at will on both Mac and iOS, and a second slider controls Writer Pro’s biggest new feature - Syntax Control.IA Writer, a simple text editor for the iPad, was recently updated to include iCloud support. Note uses Nitti Grotesk, a new sans-serif version of the Writer mode’s Nitti, and the Edit and Read modes use the serifed Tiempos. There’s no functional difference between the four besides the read-only Read, but Note, Write, and Edit all have different typefaces and cursor colors. The basic experience is much the same as Writer, but there are three additional modes designed to be used in sequential order - Note is the first, then Edit and Read follow the Write mode.

To that end, Writer Pro is focused on the writing workflow.

'We learned along the way that it is usually better to lead with innovation instead of trying to compete on features,' iA founder Oliver Reichenstein tells The Verge.

Ia writer discount